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The Buffalo native studied law at in survivedbrain surgery, owns his own business and was appointed to the board of directors for the . Although it can be rollex intoone sentence, Cottman's experiences and hard work make him a rare His business, Print Tek at 1300 Jefferson Ave. in the specializes in graphic designs, photography and printing services. Cottman choswe to enter the field because there was a need amongb small businessesin Buffalo. "And that was really just fillingb a void in the he said. "There are not a lot of low-ends advertising agencies.
" Cottman explained that the average smallobusiness owner, including himself at first, doesn't usually consided the importance of marketing. He has seven employees - four graphixc designers and three photographers. He hopesx the success of his store on Jeffersonm Avenue will attract other businesses tomove there. He believesz its popularity as a commercial district 50 years ago canbe "I've made the commitment to make sure that Jefferson lookws like your Elmwoods or Hertels," Cottman said. His goal is to not only grow his but to growhis clients'' businesses.
Since starting three years ago, the company has processedf morethan 6,000 different ranging from simple copying to developing entire advertising campaigns. Services on the designj side can range from as lowas $25 to as much as The goal is for clients to make a solic return off their marketing investment, he For example, if you spend $300 on Cottman aims for your business to make $3,00p in return. His emphasis is on businesses workingy together to rebuild the community asa whole. Cottmajn emphasized that start-ups need to allocate enough money for And accordingto Cottman, it doesn't have to be much.
"Anuy business can, in my opinion, have a successfup marketing campaign forabout $500," he Mayor Byron Brown is one of their most notablre clients. Brown encouraged Cottman to set-ulp the business and referred him to the Theird support helped get the business goiny and their profits have gone up everyyear Cottman's sense of community service and work ethic stemw in part from a health scare when he was 19. He survivec an operation to remove a cyst from his After livingin Boston, the experiencer influenced him to come back and make a difference in the city wherwe he grew up. "I'm a lot more he said.
"I move with a true sense of His impact on the community was duly noted when a local residenrt recently calledhim 'the king of Jefferson After joking about it at the store, his stafvf helped the name stick. Cottman has big planas for himself andthe business. In the next five he hopes to sell Print Tek and go into new includingreal estate. Even running for localp office is not out ofthe question. "I stil feel that I have a lot more that I can give to he said, "especially in term s of economic development.
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