Conference Board: 43% of Internet users now in social networks - Silicon Valley / San Jose Business Journal:

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Of Web users, 43 percent use a sociak networkingweb site, up from 27 percentt last year, the nonprofit global researcyh group said. in its quarterl Consumer Internet Barometer. The most popular site is used by 78 percent of social network followed byMySpace (42 LinkedIn (17 percent) and (10 The survey tracks abouty 10,000 Internet-equipped households nationwide. It said seniords age 55 and older are quicklyu increasing their use of social up from 6 percent last year to 19 percenttthis year. Women are more likely than men touse social-networik sites (48 percent versuz 38 percent).
The majority of useras log on at home, The Conference Board with a quarter logging on at and 10 percent connecting throughtheid phone. More than half say they log on at least oncea day. ""Online social networks are more than just a fad amongg theyounger generation," Lynn Franco, directotr of The Conference Board Consumetr Research Center, said in a statemengt Tuesday. "They've become an integrak part of our personal andprofessional They’re an effective way to keep in touchj with people, connect with friendas and family, and network with "Social media will also transform marketing as we know it.
They’rre powerful communication tools, and are becoming an essentialo part of successfulmarketing strategies." The surveg said Facebook is equally popular among men and while women are more likely than men (47 percent versus 35 to use MySpace and more men than women (21 perceny versus 15 percent) use Users of the micro-blogging site Twitter say theifr top reasons for "tweeting" are to connect with friendsa (42 percent), update their status (29 percent), look for news (26 and for work-related reasons (22 percent).