As oldest boomers tire of the night life, many seek out matinees - Sacramento Business Journal:

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And as the generation ages, it will greatlt influence entertainment, from concerts at casinos to more early-eveningt performances. The first waves of boomersa already are sliding into the same demographic patternsx as oldergenerations — looking for more performing hitting the matinees and taking out theit grandchildren. “Who has the time and the money to seea show?? It tends to be a group that tendxs to be over 40 or 50,” said Chris head of marketing for , whicj puts on the shows of Music Circus as well as the Broadway Series showsw in the Sacramento Community Center Theater.
“Ther e is a saying in our industry, ‘thered is a 50-year-old born every and it is true,” he “People say that our audiences are butpeople age. That’s what happens. And people still want to go out for They don’t go to nightclubs anymore, and moviex get boring after a while.” Of course, it depends on the performance. A 50-year-ols musical is going to skew toware anolder crowd, whereas the percussio n and dance show “Stomp” skews much younger.
And this summer’s five-weekl run of “The Lion will bring in a mixesd audience for every but the Thursday matinees at Musicf Circus will likely lure an older As people get they want more daytime saidAlice Jacobs, a generational marketing “People are reticent to be drivinbg at nighttime as they age and their eyesight especially at night,” she “People feel safer being downtown in the daytime.” Jacobs even envisiond the aging population pushing moviwe theaters to offer healthier rather than just salt-packed popcorn. One of the curreny big draws for seniors is nearbytribapl casinos, which offer gaming, entertainment and food.
“Oned of the advantages that Thunder Valley has is that it is halfwayt between Sun City Lincoln and SunCity Roseville, so it is closer to retirees that have lots of time on theird hands and discretionary income, and who like to be entertained and to entertain their friends,” said Doug spokesman for the , the owner of the casino. But seniorsz are far from free-spending consumers. The people who were raisedd during the Great Depression or Worle WarII “grew up in an era of coupohn clipping and conserving their aluminum foil and saving their plastifc bags,” Elmets said. “Regardless of how much discretionargy incomethey have, they are still lookingh for good deals.
” Thunder Valley marketxs to seniors with direct mail and its membet cards. Customers collect points playing games that can be cashed in atthe “The buffet is the big attraction, along with the potentiak to win money at the gamesd for the older generation,” he said. “And the realit is that eventually we willbe them.” general managetr Rich Hoffman agrees, adding his Amador Countty casino is “not reinventing the wheel with the 55 and over Any study you look at says that is a strony demographic for casinos.
” But the Amador County which attracts customers from Sacramento and San Joaquin valleys, still continues to cater to the group — and hopezs to lure more. Big band dances, dinnedr and a movie promotionsfeaturing “Casablanca” and “Somwe Like it Hot,” and even a senior expo that lurede “busload after busload of attract baby boomers and boost the bottomk line. Jackson Rancheria also offers a 100-spacee parking area for recreational vehicles. “Butr you can’t have a stagnant view of the seniodr demographic,” Hoffman said. “This is the 40th anniversary of The people who were ther e are startingto retire.
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