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Terms of the deal were not Admira analyzes demographic data on viewers to generatre more targeted TV ads and also adds automatioh to thebuying process. The two companiess tested the system, using Admira with the NBC Local Mediaz group in March to buy and sell locall television ads inLos Angeles. "Our initiall test of the systein L.A. is off to a great start. Admira provided us with the potential to help attractg an entirely new segment of advertiserx to thelocal marketplace, particularly smalk and midsize businesses that might not otherwise be able to buy locakl television station advertising, which is a huge leap forward.
" Frank Comerford, president of platform development and commercial operations for NBC Local Media, said in a The full partnership is set to begin in the The two giants are more known through their link through MSNBC.
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